Saturday, 6 April 2013

Protect Your Reputation – Tips On How To Protect Your Online Reputation In Googl



It is no secret that Google is one of the most popular search engines and it enjoys a market share of 67 percent to 70 percent in the internet search industry. When 67 to 70 percentage of the internet users are going to be using this single most powerful search engine to look for the services and products they need, you need to make sure that your reputation in this search engine is clean. You cannot afford to have any negative feedbacks and reviews featuring in Google results.Today internet users are becoming increasingly cautious. As internet transactions do not have any direct human interaction, consumers tend to double check on the credibility of the service providers by making a complete research on the internet about their service providers. If you happen to have an angry customer and if her or she goes wild and starts posting negative feedback about your service in social networking platforms, search engines such as Google are likely to pick up those reviews and feature in the search results. One of the things that you can do to push down such feedback and reviews in the search results is to publish several press releases. When it comes to online reputation management, press releases are most effective way of combating negative feedback that appear on the top of the search results page. Search engines give priority to press releases over the other content types as press releases are meant to provide the internet users with some latest information regarding the area of their interest.Secondly, you need to make sure that you constantly check online for the presence of any negative remarks on the web. One of the ways of doing this with Google is to set automatic alerts for specific keyword strings when any new information is posted on that search term, Google will update you. This will help you be on top of the status of your reputation in Google. You can set alerts for your brand name so that you can attend to negative remarks and feedback as soon as they appear online. Prompt attention is the key to successful online reputation management.Added to taking defensive Google reputation management, you also should make sure that you take some proactive steps to build positive image about your brand, products and sales. You can do this in the form of social bookmarking, product or service reviews etc. Projecting such a positive image about your brand will guard you against negative online reputation and minimize the damage caused by those negative feedbacks and reviews. You need to spend a considerable amount of time to protect your reputation on Google.

Thursday, 28 February 2013

Predictions: What Business Owners Should Expect From Google and SEO in 2013

Because Google gives out such little information about the internal workings of its algorithms, it's nearly impossible to say with certainty what issues webmasters can expect to face in 2013. Digital marketers failed to predict the widespread changes that would result from 2011's Panda update, just as they couldn't foresee the scope of the 2012 Penguin change.Google typically does about 200 algorithm updates each year, but there's no way to know if another Panda or Penguin is in store.But based on the changes we have seen recently, it's possible to make a few predictions about how the field of search engine optimization (SEO) could change during the coming year.Related: 5 Deadly Sins of SEO and Online MarketingThe Issues A few fundamental shifts have occurred recently that will likely continue throughout 2013:RelatedWhat's Ahead in 2013 for Venture CapitalWhat Entrepreneurs Need to Know About What's Ahead in 2013 for the U.S. Economy8 CommentsShare your thoughts• Google's perpetual goal is to rid its results pages of spam. While the Penguin update took major steps in the right direction, this series of changes revealed a few new loopholes that allowed webmasters with low-quality pages to sneak into the natural search results. Expect further refinements of the Penguin update or an entirely new algorithm change, as Google continues its battle against spam.• Link building continues to become more difficult. As Google's algorithm updates invalidate popular linking schemes, the process of finding and securing backlinks for search engine optimization grows more challenging. As a result, it would be more appropriate to call the techniques that will work best in 2013 "link earning," rather than "link building."• Mobile internet usage grows, changing the scope of required SEO activities. With predictions that mobile internet usage will account for as much as half of all web traffic by 2014, it's imperative that companies implement mobile SEO best practices for their websites.The PlayersAlthough Google's changes are made behind closed doors, there are a few SEO industry insiders to follow for the early word on important new updates:• Matt Cutts: You'll want to give any updates that come from the head of Google's Webspam team and the company's unofficial spokesperson extra consideration. Subscribe to his personal blog and pay special attention to his Twitter feed, for what Cutts calls "weather updates" -- messages that indicate new algorithm changes and that data refreshes are being released.• Danny Sullivan: The editor-in-chief of Search Engine Land is one of the rare people in the SEO industry who is often able to get clarifying responses from official Google spokespeople. I recommend following his updates on the Search Engine Land website and his Twitter account.• Rand Fishkin: The founder and CEO of Seattle-based SEO and social monitoring service SEOMoz is recognized as a member of the SEO world's "in crowd." To stay up-to-date on changes in the industry, follow the general posts on the SEOMoz blog, along with Fishkin's personal blog and Twitter account, which offer additional insights into the latest SEO news.Related: Beyond Basic SEO: When Hiring a Consultant Makes SensePredictions Despite Google's secrecy, I'm comfortable making a few predictions about the relative importance of certain elements in the field of digital marketing. Specifically, I believe:• 'Structured data' will play an increasingly important role in SEO. Structured data, or "microdata," is a special mark up language that websites can use to provide additional information about their content to the search engines. Given that Google has relatively few indicators to objectively assess quality and given how much it has been pushing the adoption of this system, I believe schema.org microdata and other forms of structured mark up will become even more important to website performance in the natural search results. • Good content marketing will become a more accessible path to website success. To be clear, "good" content marketing doesn't involve spamming sites with fake guest posts or distributing infographics simply because they're popular. Instead, valuable content on topics readers care about is what will help websites increase their inbound backlinks, brand reputation and referral traffic naturally. This will lead to success in the search engine results with much less effort than traditional SEO techniques.• Data-driven marketing techniques will drive out intuitive promotions. "Big data" was one of the hottest digital marketing buzzwords in 2012. Because the amount of information marketers have access to is only going to increase, it's wise to assume that data-driven decisions will become even more important to marketers this year

Tuesday, 19 February 2013

Beyond Basic SEO: When Hiring a Consultant Makes Sense

 Google's perpetual goal is to rid its results pages of spam. While the Penguin update took major steps in the right direction, this series of changes revealed a few new loopholes that allowed webmasters with low-quality pages to sneak into the natural search results. Expect further refinements of the Penguin update or an entirely new algorithm change, as Google continues its battle against spam.
• Link building continues to become more difficult. As Google's algorithm updates invalidate popular linking schemes, the process of finding and securing backlinks for search engine optimization grows more challenging. As a result, it would be more appropriate to call the techniques that will work best in 2013 "link earning," rather than "link building."
• Mobile internet usage grows, changing the scope of required SEO activities. With predictions that mobile internet usage will account for as much as half of all web traffic by 2014, it's imperative that companies implement mobile SEO best practices for their websites.

The Players
Although Google's changes are made behind closed doors, there are a few SEO industry insiders to follow for the early word on important new updates:

• Matt Cutts: You'll want to give any updates that come from the head of Google's Webspam team and the company's unofficial spokesperson extra consideration. Subscribe to his personal blog and pay special attention to his Twitter feed, for what Cutts calls "weather updates" -- messages that indicate new algorithm changes and that data refreshes are being released.
• Danny Sullivan: The editor-in-chief of Search Engine Land is one of the rare people in the SEO industry who is often able to get clarifying responses from official Google spokespeople. I recommend following his updates on the Search Engine Land website and his Twitter account.
• Rand Fishkin: The founder and CEO of Seattle-based SEO and social monitoring service SEOMoz is recognized as a member of the SEO world's "in crowd." To stay up-to-date on changes in the industry, follow the general posts on the SEOMoz blog, along with Fishkin's personal blog and Twitter account, which offer additional insights into the latest SEO news.

Related: Beyond Basic SEO: When Hiring a Consultant Makes Sense

Predictions
Despite Google's secrecy, I'm comfortable making a few predictions about the relative importance of certain elements in the field of digital marketing. Specifically, I believe:

• 'Structured data' will play an increasingly important role in SEO. Structured data, or "microdata," is a special mark up language that websites can use to provide additional information about their content to the search engines. Given that Google has relatively few indicators to objectively assess quality and given how much it has been pushing the adoption of this system, I believe schema.org microdata and other forms of structured mark up will become even more important to website performance in the natural search results.
• Good content marketing will become a more accessible path to website success. To be clear, "good" content marketing doesn't involve spamming sites with fake guest posts or distributing infographics simply because they're popular. Instead, valuable content on topics readers care about is what will help websites increase their inbound backlinks, brand reputation and referral traffic naturally. This will lead to success in the search engine results with much less effort than traditional SEO techniques.
• Data-driven marketing techniques will drive out intuitive promotions. "Big data" was one of the hottest digital marketing buzzwords in 2012. Because the amount of information marketers have access to is only going to increase, it's wise to assume that data-driven decisions will become even more important to marketers this year.

Tuesday, 12 February 2013

dlk technologies vadapalani - DLK Hospital Management ERP

DLK Hospital Management ERP

Today healthcare industry in India is rapidly growing with various Private sector and public sector participating and investing on a large scale.

To increase the efficiency and better healthcare services to patients, hospitals are taking help of it revolution with centralizing their processes with hospital management system and Hospital ERP.

Ran berry with its tie-up with well-known CRM and ERP companies are providing customized ERP solutions for healthcare industry in India.

We can provide hospital ERP systems in India from small hospitals to multi specialty hospitals in India.
Our solution is a complete set of software applications that automates patient management, eliminating redundant steps and manual error-prone interaction. The application is built on an object oriented multi tiered architecture.


Hospital ERP Features

Web-enabled applications
Compatible with HL7 international standards
HIPAA compliant
EDI for insurance claims management.
ICD & CPT codes
PDA interface
Graphics enabled
Interface with host of systems including
Critical care devices
Multilingual
Multi currency
Multi Clinic / Hospital
Hospital ERP Advantages

Robust security on international ERP standards.
IDMsys is built on internationally popular Sage ACCPAC ERP SDK.
Significant savings through better inventory & pharmacy management with robust integration with Finance using multiple account sets.
Segment based GL setup allows T B & P L for each department and/or at provider level.
Very High Speed Transactions necessary for processing large IP Bills.
Comprehensive OP & EMR for various specialties.
Customization directories to suite the Hospitals.
Quick customizable Search engine.
Very useful built-in back-up utility tools available such as database DUMP & Load.
Configurable Comprehensive Insurance and Claims Management.
Features of ERP Solution
Inpatient management allows you to admit patients and with a click on a graphical interface one can assign beds and manage bed-maintenance activities such as transfer patients between beds, control the status of beds for house-keeping or disinfections.

Our ERP Solution is equipped with comprehensive billing and insurance claims management module which captures changes in real time, increases efficiency and reduces revenue losses for the client’s organization.


EMR (Electronic Medical Record)
The heart of the EMR module is the provider desktop manager. For IP, the Nurse desktop module performs the function. It helps physicians in handling all their day-to-day activities like viewing the list of appointments, on line ordering of investigation, procedures, drugs and consumables along with capturing of diagnosis of patients.

It is setup in a manner that would be familiar to the provider while offering myriad of time saving features. The module also helps the physician in retrieving patient medical records and in decision making like drug allergy indication and problems.

The features of the EMR are as listed below

Provider Desktop Manager
Physician notes
A standard set of chief complaints and history of present illness are recorded through five levels of pre-set templates, provision for direct typing, clinical referrals which allows the provider/physician to refer the patient to another provider/specialist or clinic
Records patient assessment and treatment plan
Diagnosis codes: Records International Code for Disease (ICD) codes
Records Current Procedural Terminology (CPT) codes
The provider desktop manager allows the provider to perform a number of administrative function and task such as
Ordering and order status
Medical images
Immunization chart
Clinical care file
Laboratory Module
The laboratory module is tightly integrated with other modules of erp and can receive requests for lab tests from other modules like Provider Desktop manager, Nursing station and Operation Room (OR).

This module integrates with medical equipments and supports bi-directional interfaces for the equipments. It covers processes like order collection, patient check-in, sample collection, test processing, report preparation and report dispatch.

Further, the features of the Laboratory Module are listed below.

Supports setup of profiles with facility to include a profile within another profile.
Single window result entry facility provided for all the orders of a patient.
Online Ordering System to receive orders requested by physicians, nursing stations and departments.
Ability to define main laboratory categories and assign all laboratory tests to their category (such as Bio chemistry, hematology etc)
The specimen is tracked through each step from collection to receipt in the laboratory, processing, test completion and result reporting.
Patient, collection, test, and specimen labels can be printed that includes container type and volume requirements
Bar code format set up
The order priority can be set to Normal, Urgent or Emergency while ordering.
Investigation turnaround times can be reported as the time is captured at each stage – order receipt, sample collection and result entry.
The hospital can select and configure its services to international code of its choice. (ICD 10 PCS, ICD 10 CM).
Reagents, chemicals and consumables can be indented electronically.
Sample can be rejected and collected again with a fresh number if the samples is spoiled or damaged.
Radiology module
The Radiology module of ERP offers a comprehensive system to cater to all the requirements of the Radiology Department. It provides for scheduling of appointment for examinations, examination processing, post examination results reporting and film tracking.

Appointments can be scheduled to various clinics for examinations to be conducted.  Timetables can be set up for different clinics with details of the days and times on which the clinic operates, so that the time slots can be allotted to specific patients.

Appointment cards are generated and handed over to patients along with the instructions to be followed before coming for attending the examination.  Appointments can be cancelled if required.  Groups of days can be blocked/unblocked for various reasons by the department.

The System has the capability to approve correctness of radiology orders. Such a feature is assigned only to authorized laboratory users.  Radiology test turnaround times can be reported as the time is captured at each stage – order receipt, test performance and result entry.

The Radiology module of ERP offers a comprehensive system to cater to all the requirements of the Radiology Department. It provides for scheduling of appointment for examinations, examination processing, post examination results reporting and film tracking.

Appointments can be scheduled to the various clinics for examinations to be conducted.  Timetables can be set up for different clinics with details of the days and times on which the clinic operates, so that the time slots can be allotted to specific patients.  Appointment cards are generated and handed over to patients along with the instructions to be followed before coming for attending the examination.  Appointments can be cancelled if required.  Groups of days can be blocked/unblocked for various reasons by the department.

The System has the capability to approve correctness of radiology orders. Such a feature is assigned only to authorized laboratory users.


Admission – Transfer – Discharge (ADT) Module

The ADT module of the IDMSys tracks all the Admissions, Discharges and Transfers in a hospital.  It handles the creation of temporary beds and allotting them to patients and deleting these beds etc.  It also supports facilities like admitting baby to mother’s bed and linking mother and baby in patient numbers etc. The bed type, location and tariff are mapped to each bed.

The features of the ADT module are listed below.

The system has the ability to do pre-admission activities like block bed, book medical equipment, book operation room, collect advance against the expected admission. A user friendly graphical interface displays the bed availability status.

The system comes with a complete pre discharge process.
The system has the capability to record all medical staff involved in the patient’s care process.
The system captures all payment details like insurance coverage or employer details in case of corporate clients.
Against each admission, the system records and displays all the details including orders, results, surgeries, procedures, medications and all patient encounter information.
The system has the ability to print personalized discharge instructions that indicates all departments involved. Prescription, and follow up appointments of the patient can be prepared at the time of discharge.
The system can also generate a discharge summary based on the details available in the System.
The system automatically releases the bed when a patient is discharged or transferred out to be handed over to the housekeeping department for cleaning and disinfections.
Nursing Station Module
The Nursing Station module of ERP caters to the requirement of the Nursing department in a hospital.  It has features like duty roster for the nurses, their day-to-day activities like patient monitoring, ordering investigations, drugs, procedures and capturing vital signs. It also gives provisions to capture the drugs administered and progress notes of the patient.

The detailed features of the Nursing Station module are listed below.

Ability to order: Ward Stock medications, sterile items, general items, laboratory tests, radiology examinations, procedures, maintenance work orders, and dietary requests etc.
Previous illness can be viewed while ordering
Orders can be assigned a priority flag – normal, urgent or emergency.
Each order is assigned a unique order identifiers.
Lab investigations can be ordered.
Radiology Tests can be ordered.
The order status is available in this module.
The lab and radiology results can be viewed by the nursing staff
Surgical recommendation of the providers can be recorded
Facility to send a Discharge request/intimation to the Admission-Transfer-Discharge (ADT) module with the expected time of the discharge
Patient discharge summary can be generated and additional data such as home medication, post discharge instructions to patient can be recorded
Facility to fix and follow-up appointments for discharged cases
Fully integrated with other system modules like medical records, billing, pharmacy, laboratory, radiology, Admission-Transfer-Discharge (ADT) and Operation Room
The patient’s vital signs like temperature, blood pressure and pulse Rate can be recorded and graphical charts can be generated
The patient’s initial and final diagnosis can be recorded using the ICD9 or 10
Nurses can check the patients who are scheduled for surgical operations by the doctors.
Nurses can prepare the case for the operation and transfer the patient to the operation theater on the scheduled date/time. All required information can be recorded by the nursing staff on the patient attached electronic nursing forms that can be viewed/checked by doctors.
All medical information should be archived in the computerized patient record.
Ability to view all the radiology examination reports within the nurse window.
Drug request orders are classified as dispensed rejected, pending etc.
Pharmacy Management Module
The Pharmacy Management module of ERP caters for maintenance of comprehensive drug database, dispensing and stock control functions of the pharmacy department.

The highlighted features of the Pharmacy Management module are as follows.
The system maintains a centralized drug information system, covering complete drug formulary with information on the generic name and the trade name. It supports standard dosages, contra indications, interactions, physical and chemical characteristics, different drug classifications and indexes.
The system offers a comprehensive application for managing the inventory of the hospital's drugs and other medical, surgical and laboratory items.  It is linked with purchasing system for replenishment of all pharmacy items.
The system takes into account the billing and cost aspects along with tracking of multiple batches with expiry dates in both the billing module and the pharmacy Point of Sale (POS).  The system also supports multiple stores and multiple pharmacies.
The system allows dispensing of drugs against the drug medication orders and prescriptions for both outpatients as well as inpatients.  The medications can be for one time use or could be repeated for a period as specified by the doctor. Labels can be generated with flexible format and include dosage and other instructions for the patient.
Hospital Inventory Module
The Hospital Inventory Module of ERP manages the hospital inventory of medical supplies, surgical supplies and lab and radiology items stocked by the hospital stores. The inventory module is integrated with all financial modules such as Accounts Payable, Accounts Receivable and General Ledger as well as relevant Hospital Information System (HIS) modules such as Nursing stations, Medical Departments, OR and pharmacy.

Our ERP inventory has a well-defined workflow for inventory procurement and material issue. Multiple stores can be defined and facility to attach sub stores to nursing stations, OR and departments.

The features of the Hospital Inventory module are listed below.

Tracks the movements of individual items in the hospital
Store wise document numbering can be generated for all transactions
Batch and expiry date wise stock can be maintained
Supports multiple segments
Map to Medical Inventory codes.
Cost of goods sold tracked for every issue
Supports multiple stores
Supports multiple price list
Supports vendor wise item setup
Combination of one to many material requisitions to one to many PO
Supports store wise item setup and stock
Integration with Financials
ERP is tightly integrated with Sage ACCPAC ERP General Ledger (GL), Accounts Receivables (AR) and Accounts Payable (AP). Transactions generated in Out Patient(OP), In-patient(IP) and Daycare bills are posted to Accounts Receivables (AR) module. The Corporate, Credit and Insurance transactions have two components, Patient Responsibility and Company Responsibility.

Patient responsibility amount collected through cash or credit card is posted to Account Receivables (AR) Receipts where as for Company Responsibility amount an invoice is generated and posted to Account Receivables (AR) Invoice. Inventory and Pharmacy items posted in these bills get the effect for Sales and Cost of Goods Sold (COGS) in General Ledger.

DLK Technolgoies vadapalani - DLK Hotel Management ERP

DLK Hotel Management ERP

An easy to operate user Friendly, economically priced software that committed to meet all the requirements to manage small , medium and big scale hotels. Hotel Management system is one of the leading software for complete management of your hotel; it can manage the reception, inventory and account excellently. The hotel management software provides all kinds of keeping feature required in a hotel like day books, daily business book, preparation of OFI and many more automatically.

Key features:

Multi branch /Multi location access by single window.
Complete and automatic operating of reception.
Store management.
Restaurant management.
Preparing KOT’s reports.
Complete history of visitors at your hotel.
Preparation of visitor’s bill.
Up to date account manager with all accounting needs.
Maintaining the inventory section of your hotel.
Built in backup and restore facilities
LAN capability.
Compatible with any windows -9x higher
Hotel master

The hotel management software provides you all kinds of master that are in customizing mode so that you can add the things as per requirement like-
You can decide master for your hotel. The software gives masters for details of types of rooms, types of your hotel.
The software holds the details of your hotel employees.
The soft ware draws occupancy chart automatically for your hotel.

Multi level control Multi level / branch control

You can see all branch report in single window
You can add new branch, user full control panel
Security Detail:

Password facility to ensure validity of user
Intelligent validation for each entry.
User defined data access.
Data secrecy.
Reception:

Amore advance reception for all required operation to be done automatically.
Preparing OFI
Check IN OUT for the visitors.
Cash receipt management.
Credit card management.
Preparing the laundry bill
Making the room folio
Setting the automatic alarm of particular room
Complete and errorless reservation system
Reservation

Online mode
Web Application covers
Customer request.
Customer information
Products offered by hotel Crystal residency
Payment thro payment gateway
Conformation of Reservation thro Email & SMS
Reservation created as sales order with Customer info, No of Days ,Various products
Reservation will be created invoice when payment, done in online
E-voucher will be sent along with conformation mail
Offer packages &Schemes on reservation
Offline mode

Reservation onscreen as sales order with check in & check out date
Products offered by hotel Crystal Residency
Customer information
Sales order _sales invoice based on no of days
Payment mode as credit/debit card /cash/cheque/transfer
Capturing Broker /Agent information for calculating ,commission charges
Offer packages & schemes on reservation
Administrative Activities:

The hotel management Software can handle administrative activities like
Advance and settlement
Room status
Credit return
Taxes
Log detail.
Restaurant:

Eases restaurant management and attracts customers
Colorful  Menu card displayed with attracting pictures of the dishes
Enables to streamline service to customer
First Ordered-First Served
Reduces lead time, dependence on manpower, operational cost, Human error
Android Tablet PC on tables for customers to select dishes and order
Flexible integration with any ERP – Viz. SAP Business Suite, Microsoft, Oracle, & Other Applications
Capturing of customer Suggestions & Complaints
Prepare the Complete KOT Report and NCKOT Report
Hotel Reports:

 All kinds of hotel reports can be generated in seconds and you can view and print them easily.
Day books
Daily business report.
Occupancy at given time.
Local call report.
STD calls report.
Laundry report.
Cash report.
OFI report.
Food cost report.
Guest history.
Staying guest credit report.
Credit card report.
Report:
          The reports can be printed on any printer like Dot matrix, inkjet And Laser etc.

Account Master Head:          
           The hotel management software includes all principal heads of commercial field we can also Customize the heads per requirement.

Ledgers:
    Unlimited accounts may be though various heads.
    All necessary information of particular account is also kept.

Accounting Reports
      The hotel management software provide facility to view and print

Ledger list.
Ledger books with daily /summary options.
Trial balance with closing balance and detailed option.
Balance sheets, quick view of current assets and liblities.
Reports of every head can also be generate on the closing and detailed based
Direct posting to tally
Collection report Expert excel, Word option
Expert excel, Word option
Sales report
Turn over expert
Inventory Master

Hotel management software also provide facility to maintain complete inventory like
Sale/purchase data entry
Sale / purchase return
Inventory:

Purchasing
Purchase order with Various defined Approval Process & Alerts
Receipt of items –to any warehouse-Alerts
Purchase Return
Inventory Transfers
Materials Requirement Planning (MRP)- based on fore casting
Minimum stock alert for items
Email integration
Good receipt note,
Sales,
Sales return
Stock
stock maintains
All kinds of inventory reports can be generated within seconds and printed by our software.

Bonus tools:

                Hotel management software provides useful tools like Appointments list to inform you about your appointments.
Address dairy that holds the address and additional information of a particular person. Dairy notes which records any note for particular day. memoranda, keeps personal information.

 

How to Quickly Know if Google Has Crawled Your Site

Saturday, 9 February 2013

7 Key Ways to Optimize Facebook Fan Page SEO

There are a lot of rumors going around about the proper ways to optimize your Facebook fan page SEO. Some people suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page. If you're anything like me, you don't particularly have time to sit around and search for a tip here and a tip there, only to find out weeks later that it did you no good.

This post provides a few more tips on optimizing your Facebook page for SEO right now, and answers your Q&A questions from my Mozinar with Rand. Enjoy!

7 Ways to optimize your Facebook fan page SEO right now

1. Choose the best name for your Facebook fan page

This may sound like a no-brainer. However, it's the most basic step when it comes to optimizing your brand on Facebook, and is also the most important.

There is always the temptation to stuff your fan page name with tons of keywords, like "Bob's Bakery - Muffins, Bagels, Cookies, Breads - Catering & Events." In actuality, having a name like this can hurt your viral growth rate inside Facebook. If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends. In fact, people can even hide your updates from their news feed - imagine the horror!

Don't be too generic either, though. Facebook's intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans.

Quick Tip: The first word in your fan page title is given the most weight (importance) by Google.

2. Create a custom fan page vanity URL

After your fan page has 25 Likes, Facebook gives your you the ability to create a unique URL (or usernames as Facebook calls them) for the page. Because URLs are heavily weighted by search engines, it is vital that your fan page URL reflects an aspect of your business.

If, by some misalignment in the stars, you find that another fan page has claimed your business' name already, make sure to include what your business is about in the URL.

You can check out some different username options Facebook offers before selecting your one for your fan page.

3. Use keywords in strategic locations on your fan page

Just like traditional websites, keyword optimization is the most fundamental form of on-site SEO. The most important pieces to pay attention to are the About section, Mission, and Company Description, since these areas are actually pulled from your fan page as SEO elements.

Here is an example of how a search engine would index your page:

SEO Title = Your fan page name
Meta Description = Fan page name + the About section of your page
H1 = Your fan page name



To optimize your page for local searches, it is very important to include your Address, City, State, and Zip. For product-related searches, the Company Overview, Mission, and Products fields should be filled in with your appropriate information.

Quick Tip: Just like your website's meta data, you may want to consider using a brief, 140- character description for your fan page so your whole message displays in the search engine's snippet.

4. Include your phone number and address

As surprising as it sounds, there are a good amount of businesses out there that don't include this type of info on their fan page. As a majority of your sales may be from online traffic, it can appear to be not quite so important for you to include. But remember, indexing your brand for local search results is crucial to growing your Facebook fan page.

In addition, Google places higher importance on pages with specific information like your business's phone number and address. So, pages that include this type of data can effectively increase your brand's overall SEO.

5. Backlink to your fan page on existing channels

The more inbound links to your page, the more authoritative your page is according to Google, and you will be ranked higher. That is why it is very important to bloggers when they have their content linked to from other websites, blogs, etc.

This same principle applies to your Facebook fan page. So, where it is appropriate, include a link to your fan page from your other digital channels, like your website, blog, and Twitter profile.



6. Optimize Facebook fan page status updates

When posting updates to your Facebook wall, remember that the first 18 characters of a Facebook post serve as the meta description. So, take advantage of the option when Facebook prompts you to "Write something..." since that text will be considered the SEO title for that update. Including direct links to your small business website in your updates is also a good practice to follow.



Quick Tip: Just like your fan page's name, Google places a higher importance on the first word of your update, so you may want to consider making that a keyword.

7. SEO for Facebook Notes

Facebook Notes is something that is very under-utilized. When used appropriately, Facebook Notes can provide your fan page with an effective way at increasing your overall SEO. The SEO elements pulled in from Facebook Notes are:

SEO Title = the title of your note
Meta data = Your fan page name wrote a note titled, your note's title

Facebook Notes gives your page the ability to create multiple "pages" underneath the main fan page. Notes are also a good way to expand on special offers or events that your business is hosting and have them indexed in search engines.