Google Panda Update vs. Google Penguin Updates

The SEO community has been a buzz this past week with the latest update from Google, named Penguin. Penguin came down the pipeline last week, right on the tail of the latest Panda update. Since most of the big updates in the past year have been focused on Panda, many site owners are left wondering what the real differences between Panda and Penguin are. Here is a breakdown:

Google Panda Update Overview:
According to Google’s official blog post when Panda launched,

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

Basically, Panda updates are designed to target pages that aren’t necessarily spam but aren’t great quality. This was the first ever penalty that went after “thin content,” and the sites that were hit hardest by the first Panda update were content farms (hence why it was originally called the Farmer update), where users could publish dozens of low-quality, keyword stuffed articles that offered little to no real value for the reader. Many publishers would submit the same article to a bunch of these content farms just to get extra links.

Panda is a site wide penalty, which means that if “enough” (no specific number) pages of your site were flagged for having thin content, your entire site could be penalized. Panda was also intended to stop scrappers (sites that would republish other company’s content) from outranking the original author’s content.

Here is a breakdown of all the Panda updates and their release dates. If your site’s traffic took a major hit around one of these times there is a good chance it was flagged by Panda

1. Panda 1.0 (aka the Farmer Update) on February 24th 2011
2. Panda 2.0 on April 11th 2011. (Panda impacts all English speaking countries)
3. Panda 2.1 on May 9th 2011 or so
4. Panda 2.2 on June 18th 2011 or so.
5. Panda 2.3 on around July 22nd 2011.
6. Panda 2.4 in August 2011(Panda goes international)
7. Panda 2.5 on September 28th 2011
8. Panda 2.5.1 on October 9th 2011
9. Panda 2.5.2 on October 13th 2011
10. Panda 2.5.3 on October 19/20th 2011
11. Panda 3.1 on November 18th 2011
12. Panda 3.2 on about January 15th 2012
13. Panda 3.3 on about February 26th 2012
14. Panda 3.4 on March 23rd 2012
15. Panda 3.5 on April 19th 2012
16. Panda 3.6 on April 27th 2012
17. Panda 3.7 on June 8th 2012
18. Panda 3.8 on June 25th 2012
19. Panda 3.9 on July 24th 2012
20. Panda 3.9.1 on August 20th 2012
21. Panda 3.9.2 on September 18th 2012
22. Panda Update #20 on September 27 2012 (overlapped the EMD Update)
23. Panda #21 on November 5th 2012
24. Panda #22 on December 4th 2012
25. Panda #23 on December 21st 2012

Search Engine Land recently created this great Google Panda update infographic to help walk site owners through the many versions of the Google Panda updates.

Many site owners complained that even after they made changes to their sites in order to be more “Panda friendly,” their sites didn’t automatically recover. Panda updates do not happen at regular intervals, and Google doesn’t re-index every site each time, so some site owners were forced to deal with low traffic for several months until Google got around to re-crawling their website and taking note of any positive changes.

Google Penguin Update Overview:
The Google Penguin Update launched on April 24. According to the Google blog, Penguin is an “important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Google mentions that typical black hat SEO tactics like keyword stuffing (long considered webspam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site. Says Google,

Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.

Site owners should be sure to check their Google Webmaster accounts for any messages from Google warning about your past spam activity and a potential penalty. Google says that Penguin has impacted about 3.1% of queries (compared to Panda 1.0’s 12%). If you saw major traffic losses between April 24th and April 25th, chances are Penguin is the culprit, even though Panda 3.5 came out around the same time.

Unfortunately, Google has yet to outline exactly what signals Penguin is picking up on, so many site owners that were negatively impacted are in the dark as to where they want wrong with their onsite SEO. Many in the SEO community have speculated that some contributing factors to Penguin might be things like:

1. Aggressive exact-match anchor text
2. Overuse of exact-match domains
3. Low-quality article marketing & blog spam
4. Keyword stuffing in internal/outbound links

It’s important to remember that Panda is an algorithm update, not a manual penalty. A reconsideration request to Google won’t make much a difference–you’ll have to repair your site and wait for a refresh before your site will recover.  As always do not panic if you are seeing a down turn in traffic, in the past when there is a major Google update like this things often rebound.  If you do think you have some sort of SEO penalty as a result of either the Google Panda or Google Penguin updates, please contact your SEO service provider to help or start trouble shooting.

Google has so far rolled out the following Penguin updates:
1. Initial Penguin Update, April 24th 2012
2. Penguin 1.1, May 25th 2012
3. Penguin #3, October 9th 2012

Innovative SEO : Now An Inbound Marketer

Innovative SEO : Now An Inbound Marketer

Well, Yes, New Year greeting message does not go well with the Title, but then it’s the reality :(Since you are reading this blog that means that some way you are connected with SEO Industry and you might be shock or surprised but the truth is, YES, SEO is going to die in 2013.

So, What’s Next ?
Well, Death is not the end but a new beginning, and that’s what applies to SEO. With major update of Google Panda & Google Penguin, the old school SEO techniques will not going to play anymore. Google has changed the rule & make it stricter to offer quality & relevant results to its user. All those Back link game of Article submission, Press Release & Directory submission are slowly getting replaced with Citation, Social signals & mentions.

Ah ? So, What exactly changed? Well, the way SEO was done has been changed, the way Online promotion done is going to change in 2013 & Industry refer it as “Inbound Marketing”.
What is Inbound Marketing ?

·         Inbound Marketing is about earning a visitor with interesting content useful to visitors.

·         Its about getting found & not about shouting on the face.

·         And when we say, content, it widen its definition and includes, Text, Image, Video, Info-graphics, Flash, Audio, anything form of inf

In 2013, Its all about earning visitor & with series of update I can sense with Google, it requires holistic approach for Online Marketing,

3 Predictions about Online Marketing in 2013

1.    Now only SEO, Only SEM or Only SMO will not work to make campaign successful. One needs to expand their skills in all these areas to be successful in Online medium.

2.    In 2013, the goal of marketing will to be to “get found” by customers when they are looking, not “get in their face”. Marketers need to transform from “telling & selling” action plan to “building relationship” goals.

3.    Inbound Marketers will be In-demand, Individual skill experts needs to enhance their skill to survive in this Online Industry.

And so, I predict that, it’s a death of SEO and if you are an SEO expert, its high time you adapt to “Inbound Marketing” to survive till the next change :)

Anything missed out, then please share in comments? Would love to know your opinion about Death of SEO ? Do you guys agree with me?

Building a solid SEO strategy can do wonders for any website

Building a solid SEO strategy can do wonders for any website. The SEO world has been through various changes by Google at regular intervals. Some websites have benefited and reached the apex whereas some have been completely eradicated off the web. And then there are some websites that are hanging in between not sure where they are heading to.

With umpteen SEO & Link Building service providers out there, it makes sense to partner with the best for your SEO needs and follow the right track. SEO service providers not only help you in taking the best decisions, they also serve as a guiding light protecting you from search engine updates like Panda and Penguin which have become more frequent these days.

There are different types of SEO service providers, some offering full service, but you have to pay a huge amount as monthly fees and there are others who specialize in certain aspects of SEO such as link building, on page-optimization etc. With such services, usually you need to pay only for the services you use, not a fixed monthly fee. This post is about Directory Maximizer, a link building service provider.

Directory Maximizer and their Service Offerings

Directory Maximizer offers link building services like general, niche, paid and local directory submissions, guest blogging etc. They seem to be maintaining a good list of quality directories and they claim to submit to directories manually, which is really good. They also have a good directory selection and submission processes, ordering features, live reporting, high approval rates and good customer service.

Apart from Directory submissions, they also offer a range of other SEO services to help you build a diverse link profile thereby increasing your SERPs. Here’s a look at their services –

General Directory Submissions – They will submit your site to SEO friendly general directories one by one following each directory guidelines. This helps you build a diversified link profile. They charge a nominal fee of 14 cents per directory submission.

Niche Directory Submissions – They have a list of niche directories from 9 popular industries. If you have a site related to any of those niches, they will help you get listed in them. Niche submissions help you build links from relevant and reliable sources. Price – 96 cents per directory submission.

Paid Directory Submissions – Using this service, get permanent links from High PR directories. You can even build links to some of your inner pages using this service. Price starts from $5.5 for a PR3 directory listing.

Local Directory Submissions – Get your business listed in top local business directories making your business visible to local searchers in your area. Packages start from $30.

Custom Link Building – If you wish to submit your site to some particular directories or if you want them to source a list of directories, they help you with that as well.

Guest Blogging Service – Increase your brand visibility through their guest blogging service. Get links from relevant sites and improve your rankings as well as traffic. With $85 per article, get high quality, unique content written by native US writers.

Web Design and Development - Course Program

Web Design and Development - Course Program

What is Web Design:

 Introduction to Web Design
 Domain Names & DNS
 Client and Server Software.
 Static & Dynamic
 Careers in Web Technologies
Adobe Photoshop :

 Introduction of Stock Photography
 Types of Images and Image Editing
Tools

 Introduction to Adobe Photoshop
 Using Photoshop Tools
 Layers, Actions and Filters
 Creating Custom Effects
 Design Banners, Basic Website
Layout

Design Complex website Layout
 Conversation of PSD to XHTML
Adobe Flash:

•  Introduction to Animation
•  Introduction to Adobe Flash
•  Tools in Adobe Flash
•  Frame Animation
•  Various Flash Effects
•  Creating Flash Banners
•  Creating Flash Intro’s
•  Creating Flash Website
•  Basics of Action Scripting.

HTML & DHTML

•  Structure of HTML 
•  Basic HTML Tags
•  Advanced HTML Tags
•  Difference between HTML &

DHTML

•  DHTML Basic tags
•  Introduction to Doc Types
•  Creating Simple HTML Pages

Cascading Style Sheets:

•  Introduction to CSS 
•  Types of style sheets 
•  Types of CSS Selectors
•  Complete CSS properties
•  Converting Table layout to CSS
•  Custom CSS Layout Design
•  Creating simple and dropdown menus
•  Creating Appealing forms using CSS
•  CSS Tips and Tricks with Hacks

Java Script:

•  Client and Server side scripting
•  Introduction to Java Scripting
•  Types of Java Scripts
•  Variables, operators, loops
•  Objects, Events and DOM
•  Common java script functions
•  Using Java script in Dreamweaver
•  Java Script Validations
•  Implementing Menus, Galleries etc 
•  Introduction to Ajax
•  Real time Ajax Examples

How to Create Website:

•  Client Requirements/Specifications
•  Creating a concept and layout
•  Choosing a Color Scheme
•  Choosing Stock Photography
•  Texture and Typography
•  Design a Professional Layout
•  Conversation of PSD to CSS
•  Implementing JavaScript.

Web Hosting(By FTP)

•  Web Hosting Basics 
•  Types of Hosting Packages
•  Changing Name Servers
•  Linux and Windows CP
•  Using FTP Client
•  Maintaining a Website

Adobe Dreamweaver :

•  Intro to Adobe Dreamweaver 
•  Learning the interface 
•  Defining a Dreamweaver site 
•  Adding Content and Multimedia.
•  Creating user submission forms. 
•  Importing a website design
•  Dynamic Feature

Testing and Implementation :

•  Various Browser Versions
•  Validating the dHTML & CSS
•  Common Compatibility Issues



 

Online Reputation Management

Online Reputation Management

Online Reputation Management

The reputation of your company is its most valuable asset.
Search engines present your brand to the masses. Put simply, if consumers don’t like what they find, your profit levels will suffer. Business that is rightfully yours will run straight into the hands of your competitors and this is why you need to consider reputation management sooner rather than later.
You need to be sure that the search engines won’t be displaying unfortunate entries when users search for your brand name. The online reputation of your organisation must be monitored at all times so that your presence leaves a lasting, positive impression with your prospective customers.


Reputation Management On The Web
Presenting your consumers with an opportunity to deliver feedback to your company via the internet encourages a sense of trust between the two parties and aids the development of your business. You’ll be able to gauge reactions to your output in real time and will discover what really makes your customers tick.
However, the views of these individuals may not always portray your business in a flattering light.
Your site may have fallen victim to an aggressive hate campaign, or perhaps you simply want to bury a bad review or concerning news story from view – whatever your situation, SEO Positive will be able to offer you an innovative online reputation management strategy that will go above and beyond your expectations.
Negative entries cannot be withdrawn, but they can be controlled. Like any one of our internet marketing services, our online reputation management solutions are completely tailored to your own objectives. Call us today to gather some more information about our approach towards reputation management and to obtain competitive quotes.
Reputation management is often a sensitive issue for many companies. While you may have done everything in your power to ensure that your business is considered a leading force within your particular industry, sometimes the actions of others are completely out of your control.
SEO Positive understands that much of the information shared with us from our clients is delicate, which is why we approach each and every reputation management campaign confidentially.

Online Reputation Management Services

Reputation management is the process of protecting your brand on the web by tackling negative press head on and optimising favourable search engine entries to create a visibly attractive front page within Google, Yahoo! and Bing.
The team at SEO Positive will:

Investigate your online impression straightaway and draw upon their experience in the field to devise a strategy that will kick any bad press into obscurity
Ensure that you are personally in charge of as many search engine entries as possible so that you have complete control over the perception of your brand
Identifying your most important keywords (most likely to include your brand/company name or any associated products or services)
Analyse the generated search results
Use favourable entries such as internal pages, social media profiles, press releases and directory accounts to the advantage of your company by propelling them to top page positions, consequently knocking down any articles that may damage your brand.
We take a hands-on approach towards our own online reputation because we believe that we should lead by example at all times, which is another reason why so many companies choose our reputation management services over those of our competitors.

 

Search Engine Optimisation - SEO

Search Engine Optimisation - SEO

EFFECTIVE SEO SERVICES
How do we ensure clients rank in the top positions in Google?
First off, Search Engine Optimisation is not rocket science. We follow tried and tested processes that we constantly improve and refine to maximise the effectiveness of our clients' campaigns. Moreover, effective SEO is labour intensive and time consuming. We have the resources to be able to undertake even the most demanding SEO campaigns in the most competitive markets
Smart Traffic offers the following services:

Market and Competitor Analysis
Our Analysis Team will analyse the most searched and targeted keywords and phrases that relate directly to your business. From here we identify the SEO strategies of your competitors for these phrases in order to see exactly what we need to do to rank above them. This will allow us to focus your campaign on achieving the highest rankings for your most searched for keywords. Furthermore, this indepth research means that each campaign has minimum wastage and maximum 'bang for your buck'.

Onsite Optimisation and Content Development
Smart Traffic SEO specialists understand how Google's spiders crawl and index websites. Onsite SEO involves relevant keyword placement in the most important areas of each page, HTML code optimisation, content optimisation, internal linking, navigation optimisation as well as resolving any issues which will be affecting the ranking of your website and any of its pages. The aim of this onsite work is to ensure Google spiders can effectively crawl each page placing emphasis on the most important keywords.

Link building and offsite optimisation
Quality, inbound links are the most effective method of obtaining and maintaining Number 1 Google rankings even in the most competitive markets. Smart Traffic employs only the most effective and safest methods of link building that replicate a natural link acquisition profile. The result is higher positions, quicker movement and long term rankings.

Campaign tracking and reporting
One of the key benefits of SEO over other traditional marketing vehicles is the highly measurable results. At Smart Traffic, we do not believe in charging for reports. We believe in regular reporting so you can track your campaign progress every step of the way. All ranking, link building, progress and Analytics reports are delivered on time and FREE OF CHARGE

Experienced and Knowledgeable SEO Campaign Managers
Every Smart Traffic client receives their own dedicated Campaign Manager to ensure the most cost effective and results driven SEO campaign is delivered. Smart Traffic Campaign Managers are professional SEO campaign managers with the highest levels of customer service delivery.

 

The process of involved in generating leads is time consuming and complex if you do not possess the tools and equipments, as well as skills and knowledge needed for it.

The process of involved in generating leads is time consuming and complex if you do not possess the tools and equipments, as well as skills and knowledge needed for it.

The process of involved in generating leads is time consuming and complex if you do not possess the tools and equipments, as well as skills and knowledge needed for it. If you want to ensure that you will be able to respond to the leads immediately, it would be better to hire the services of companies that specialize in this field.

You will find many companies that offer leads generation services online. They will always try to persuade you through flowery words and tempting prices. However, you need to spend some time in checking the quality of their services to ensure that you are picking the right one. The right company can help you prepare a message for potential clients and send traffic your way.

When you are choosing a lead generation company, the first thing you need to do is to check their experience. You need to make sure that they have a consistent record of excellence throughout their years of practice.  The company must be able to provide a list of referrals to you so that you can use them as a reference when checking the quality of their services.  Furthermore, it is important to look for companies that are willing to learn more about your business, so that they will be able to create and launch the perfect campaign for it.

The company must have a complete set of tools, equipments and personnel needed for analysing lead traffic and ensure that you will get the best benefit from their services. Of course, the trends always change and this will affect the way you generate the leads. Therefore, you need to make sure that the company will be able to go along with the changes and make the necessary adjustments in order to generate leads effectively.

Utilizing the internet to your advantage will enable you to get ahead of the competition. Instead of following the traditional way of advertising through pamphlets and printed media, it would be much better to hire the services of reputable lead generation companies.  Effective lead generation will enable you to identify your targeted audience, reply to their inquiries and convince them to buy or hire your products and services.  The quicker you respond to your leads, the higher your chances of converting them into regular customers.  Therefore, we can conclude that lead generation can help you increase your sales, which is very essential for business growth.