Monday, 4 February 2013

TopRank’s BIGLIST of Search Engine Marketing & Optimization Blogs

Welcome to the BIGLIST of SEM and SEO blogs!

Below is a collection of over 400 SEO and Online Marketing related blogs assembled by the staff at TopRank Online Marketing. This excellent list includes blogs that cover a range of internet marketing topics ranging from SEO (search engine optimization) and PPC (pay per click) to blog marketing, marketing with social media, content marketing and online public relations.

If you’re listed, you can add a Big List badge to your site.

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How do you get on the list?

You can’t. We’re not adding any new blogs at this time. When we were adding new blogs, we’d find most reading blogrolls of other BIGLIST inductees or SEM social news sites. Rarely do we add a blog based on a direct request. Two fundamental requirements: Blogs must cover search marketing and must post 4-5 times per month at a bare minimum. Other considerations include, blog design, usability, writing style and quality.

How do you get off the list?

No one has ever asked how to get off this list, in fact, many have gone out of their way to get ON the list. However, we do drop anywhere from 70-100 blogs off the list every quarter due to a variety of reasons ranging from infrequent blog postings, off topic postings, site not longer working or on occasion, sites that get bought and turned into splogs.

Making Changes

Our goal is to provide a useful and accurate list of actively SEO. Managing such a large list over time means we may not catch every change. Common changes include moving from a third party hosting service to a domain name or sub-domain address, writer changes and topics covered. If you have changes that need to be made in your BIGLIST entry, then contact TopRank using the web form.

BIGLIST

123 Social Media – Barry Hurd promises to educate business professionals on how to maximize the best in online marketing and technology.
5 Star Affiliate Programs Blog – Linda Buquet blogs about affiliate marketing, contextual advertising and marketing online.

About: Web Search – Wendy Boswell covers the search engines for About.com.
Accessible Web Design – Minnesota based Joe Dolson on accessibiliy.
Actionable Insights – Covario isn’t just a leading San Diego company in the interactive marketing analytics space, it’s full of Covarians. What do those Covarians do when they’re not using their clever software to automate and analyze SEO and PPC? Why, they’re writing about industry news and updates, indepth analyses, strategic and tactical advice on a blog good enough to make it on the BIGLIST.
Adam Sherk Blog – Adam Sherk works as a Search/PR Strategist for Define Search Strategies, part of The New York Times Company and writes about the publishing industry, enterprise SEO and social media.
Advanced Web Metrics – The now ex-Googler web analytics guru Brian Clifton is the author of Advanced Web Metrics with Google Analytics and this is his blog. Note the blogroll for analytics bloggers.
AimClear Search Marketing Blog – Another Minnesota based blogger makes the list with Marty Weintraub blogging about paid search marketing and organic SEO with the purpose of demystifying common topics that come up in his interactions with clients.
Amplify Interactive Blog – Ben Lloyd, Christian Bullock and Kristin Wall write about fundamental search marketing tips, SEO, PPC as well as industry events.
Andrew RH Girdwood – A self titled blog and self described blogger, “digital marketing, search, gaming geek” works for a SEM agency and blogs about Google, SEO, social media and many other SEM related topics.
An Internet Consultant Speaks -Scott Hendison covers a range of topics rooted in SEO but including general web marketing topics to PR to blog marketing tactics.
Apple Pie & Custard Blog– Originally added to BIGLIST 2 years ago, this blog is written mostly by Kelvin Newman, John McElborough and someone named “Jennie” from Site Visibility about SEM, social media and PPC topics.
Ask Kalena – Kalena Jordan offers search engine tips and advice.
Audette Media Blog – Adam Audette has a new blog for his internet marketing consulting business and while it’s a new blog, we’re adding it to the BIGLIST because if it evolves into anything like what Adam does on LED Digest, it’s sure to be a hit. Check out the link building primer.

Beanstalk SEO Blog – Dave Davies blogs about news in the search engine and online marketing industry.
Being Peter Kim – Previously with Forrester Research, Peter Kim now works with an Austin based strategic consulting practice that is developing an enterprise class Social Software-as-a-Service (SaaS) suite. He continues to blog about social computing, social media marketing and insights of high value to internet marketers and business leaders.
Best Rank Blog – Mike Shannon, Zac Heisey, Guillermo Bravo & Ryan Frank post to this agency blog focusing on quality of posts over quantity, which is a good practice I think. Topics cover the gamut of tips, news, events and agency news.
Beyond the Paid – Melissa Mackey who is a Search Marketing Director for MagazineLine and recent winner of a free pass to Search Marketing Expo blogs about search engine marketing.
BIG marketing for small business – Rajan Sodhi’s fairly new blog on common and uncommon marketing tactics for small businesses.
Bill Hartzer – Bill has redone his site and blogs about a wide variety of topics ranging from the search marketing industry to linking to monetizing web site content.
Biznology - Former IBM Distinguished Engineer Mike Moran’s blog on search and digital marketing.
Blizzard Internet Marketing – Group blog and newsletter from the team at Blizzard Internet Marketing.
BlogStorm – Popular UK blogger Patrick Altoft offers an abundance of tips on internet marketing and SEO.
BlueGlass Blog – Internet marketing veterans Chris Winfield, Dave Snyder and Brent Csutoras dish out the search and social media marketing smarts on this new agency blog.
Britopian – Michael Brito, formerly with HP then Yahoo and now with Intel, writes about social media and marketing online.
Bruce Clay Blog – Virginia Nussey performs her blog magic covering the search marketing industry.
Bryan & Jeffrey Eisenberg – Best selling author of multiple books, Bryan Eisenberg begged me for months to add his new blog to the BIGLIST. I challenged Bryan to write another best selling book, start a new company, become a keynote speaker at several popular industry conferences and lose at least 30 pounds. (Hey, we set the bar high for the BIGLIST).  Of course, I’m kidding about the challenge (and the begging). Bryan has accomplished all of those things and much more while writing an excellent blog on conversion optimization and internet marketing strategy with his brother Jeffrey, who is also a best selling author, keynote speaker and online marketing strategist for major brands.
BuzzMaven – Scott Clark, a web marketer from Kentucky blogs about a variet of personal and professional interests including SEO.

CanuckSEO – Long time internet marketing veteran Jim Rudnick writes with passion and flair about “Canadian SEO for Google Success!” as well as small business, local SEM and plenty of flavorful opinion posts on a variety of search marketing industry topics. Go for the tips, stay for the story telling and enthusiasm.
Capture the Conversation – Internet Marketing Methodologies from Room 214, Inc co-founders James Clark & Jason Cormier.
Cartoon Barry – Barry Schwartz’s pseudo personal blog. Also includes links to posts from his work at Search Engine Roundtable and Search Engine Land.
Charlene Li’s Blog – Previously a Forrester Analyst, this blog that also covers social computing and digital marketing topics.
ClickRain Blog – Based in Sioux Falls, Paul Ten Haken blogs about his agency, online marketing tips/how to’s and personal observations. There isn’t a slant towards SEO tactics dujour or limited to agency chest beating, you get a mix of everything which is good for an agency blog.
Clicky Media Blog – This UK Agency blog uses cool images with each post, something that does a great job of attracting your attention. Topics range from agency and industry news to internet marketing tactics.
ClickZ News Blog and ClickZ Experts – The newly designed ClickZ web site continues to offer first class coverage of the search and interactive marketing industry as well as insight from leading industry experts.
Compete Blog – Online trends and insightful findings from the team at Compete.com.
comScore Networks – Feed for comScore press releases.
Conversation Marketing – Long time internet marketer Ian Lurie pulls together search, design, development and more with this compliment blog to the free online book, Conversation Marketing.
Conversion Rater – Pat McCarthy shows you how to make the web convert for your goals.
Copyblogger – Brian Clark’s most excellent blog on copywriting and marketing.
Cornwall SEO blog – Lyndon Antcliff’s SEO & social media blog.
Cre8pc – The lovely and super smart Kim Krause’s blog on usability and holistic search marketing.
Cruces – Michael Myers, COO of FreshCurrent, blogs smart about social media and marketing online.

Daggle – The man, the legend, Mr. Danny Sullivan: Hero of search marketing.
Daily Blog Tips – As it’s name implies, this blog with a huge number of subscribers is about blogging but also has a robust category for SEO and internet marketing related topics.
Daily SEO Tip – Search Marketing blog guru Loren Baker and SEO smartie, Ann Smarty have partnered to deliver practical, usefuland often creative SEO tips that are good for new pracitioners as well as experienced online marketers.
Dan Zarrella – Dan is a self described, “Social Media and Viral Marketing Scientst”, and a web developer who blogs about the social media, viral marketing and SEO focused research he does and tools he’s created like the Link Attraction Factors tools and the recent Tweetbacks blog plugin.
Dave Fleet – Dave says he’s exploring the intersection of communications, marketing and social media with this blog and that’s exactly what he does with a nice mix of opinion and tips with a decidedly social media flavor.
David Naylor – DaveN, a favorite UK based search marketer who isn’t afraid of wearing a black hat from time to time.
DigiTales Blog – Microsoft’s UK man in the know, Mel Carson blogs for BrandRepublic on all things related to digital marketing. Unfortunately, Brand Republic has decided you must login to see the full posts.
Direct Marketing Observations – Tech blogger Marc Meyer writes an interesting mix of social media marketing and direct marketing, or “digital response marketing” as he likes to describe it, for Emerson Direct.
Distilled Blog-Will Critchlow and the team at Distilled, a London based SEO/PPC agency write this blog on search and online reputation management issues along with geo location, mobile and web design topics.
Diva Marketing Blog – Toby Bloomberg’s blog on marketing with blogs.
Dream Systems Media Blog - Mat Siltala, David Mink and Andrew Melchior “blog” in the true sense of the word, about their experiences as an internet marketing agency as well as a range of web marketing topics and tips ranging from SEO to social media marketing.

eCommerce Blog – Ethan from Baltimore based Groove eCommerce posts on this newer blog about industry and company news followed by topics ranging from SEO to analytics.
eConsultancy Internet Marketing & News – Group blog from the team at eConsultancy.
Efficient Frontier Insights -For a large agency that has been providing SEM services since 2002 to have a blog less than a year old in 2010 might seem off, but as the name implies, you’ll find plenty of insights and best practices  on search marketing here with posts written by a mix of agency staff.
E-Marketing Performance – Stoney deGeyter and the team from Pole Position Marketing offer up search marketing information to render your competition powerless.
Epiphany Digital Marketing Blog – This UK agency offers a mix of internet marketing posts from agency staffers on search, social and industry topics.  Many of the posts go into detail about insights, testing and general observations from solving digital marketing problems.
Expand2Web Blog – The design winner for this BIGLIST Update Local SEM Blog Edition goes to Expand3Web by Don Campbell. This blog offers a rich mix of WordPress and Local search marketing advice as well as how to screencasts & videos as well as a podcast.

FantomNews – A long time blog written by Ralph Tagtmeir who’s known to have some serious black hat, ip delivery (cloaking) skills, also includes a weekly fantOon or cartoon about search marketing.
Fathom SEO Blog – SEO news, trends & analysis from Mike Murray and the team at Fathom SEO.
Flyte Blog – Rich Brooks writes about web marketing for small business.
Forrester Blog for Interactive Marketing – Excellent group blog from Forrester on various aspects of interactive marketing from B2B social media to search marketing to research and industry news.
Fresh Egg Blog –  This cleverly designed agency blog is written by a team of contributors primarily about SEO, Social Media and Web Design.

Get Elastic Ecommerce Blog – The team at Vancouver BC based Elastic Path, an ecommerce platform, blog all angles of conducting tansactional business online ranging from general marketing to usability to social media. There’s are also a series of podcasts from last summer worth checking out.
Google Code Blog – Google API’s and more.
Google Operating System – Ionut Alex Chitu offers uUnofficial news and tips about Google.
Google Watch – Steve Bryant from Ziff Davis watches Google.
Google Webmaster Central blog – Posts from the Google Webmaster Central team.
Google’s Blogs ‘n More – Mix of official Google feeds from Google Blogscoped.
Googling Google ZDNet – Garett Rogers from ZDNet blogs about what Google is up to.
Gordon Choi’s PPC Blog – If you need to know about Google AdWords, Baidu or any Chinese internet marketing and PPC topics, this is the blog to read (in English). Gordon’s been blogging since 2006 and has covered a variety of SEO and SEM topics and has assembled his own list of SEM Blogs.
Graywolf’s SEO Blog – Michael Gray blogs about social media and grayhat SEO.
Great Finds – iCrossing company blog about marketing online.
Grokdotcom – Group blog from Future Now. Also includes a nifty search marketing blogs aggregator feed.

Hallam Internet Marketing BlogThis blog out of Knottingham is a mix of posts about industry news & observations, training programs offered by Susan Hallam and aggregated Tweets. Making all of one’s tweets for the day into a blog post is automatic and therefore easy for the blogger to create an entry, but the real question is whether it offers useful info to blog readers? In this case I think sometimes yes and sometimes no.
High Rankings Advisor Archives – SEO legend Jill Whalen’s newsletter available via RSS.
Hitwise Intelligence – The HitWise team posts tasty insights about search trends.
Holistic Search Blog – UK based Peter Young blogs mostly about internet marketing topics with an emphasis on tips, commentary and insights related to SEO, PPC and online marketing.
Hubspot Marketing Blog – The team at HubSpot writes about internet marketing and online lead generation for small business.

I – Com Blog – Searched, designed and developed. That about sums up this Manchester based internet marketing agency blog that covers design, development, copywriting and search marketing.
Ignite Social Media – Ignite is a social media consultancy with the company web site running as a blog. Topics logically emphasize social media with some optimization flavorings. More information on the post authors and a fix to the 404 on the job openings page would be nice.
Industrial Search Engine Marketing Blog – Minnesota based Ecreativeworks blogs about search engine marketing from a B2B, industrial and manufacturing perspective.
Influential Interactive Marketing – Rohit Bhargava, VP Interactive Marketing for Ogilvy Public Relations on marketing online.
Inside AdSense – Official blog for Google AdSense.
Inside AdWords – Official blog for Google AdWords.
Inside the Marketers Studio – David Berkowitz’s blog on internet marketing.
Internet Marketing Blog – Chris Garrett of Performancing fame.
Internet News – A general internet marketing and search news blog by Gwen Harris.
IR Thoughts – Dr E. Garcia offers an array of posts covering news, papers, and theses on information retrieval, data mining, and search engine technology with a penchant for dispelling myths about Latent Semantic Indexing promoted by sinister SEOs.

Jacob Morgan – A nice mix of social, viral, SEO and marketing strategy from the founder of the SF Search Marketing Salon.
Jeff Bullas’s Blog – Jeff works as a sales and marketing manager at Infinity Technologies and his self-titled blog flavors towards social media – offering examples, case studies, lists of tips posts and insights from setting aside his traditional marketing roots and current focus on building trust and relationships with customers through social media, permission and inbound marketing.
John Battelle’s Searchblog – Famous co-founder of Wired magazine posts about the search engine industry. I just wish he’d write about search marketing once in a while.
John W. Ellis SEM Blog – John writes mostly about PPC, analytics, SEO and social media marketing with a bit of sports, travel and Nashville sneaking in from time to time.
Johnon.com – John Andrews on competitive webmastering and SEO.
Junta42 Blog – Joe Pulizzi takes his own advice and provides great tips and advice on marketing and retaining customers with content which is really spot on if you subscribe to the “give to get” principles of social media marketing.

Karl Ribas – Blogs mostly about search engine news, pay per click and tools.
Kelsey Group Blog – For all things related to local search marketing and online yellow pages, this blog is an excellent resource on industry news and observations from the team at Kelsey Group.
KoMarketing Associates SEM Blog – A group/company blog covering SEO, PPC, events, industry news/trends, tips and a lot of personal insight. These folks are clearly involved in, and have an opinion on, what goes on in the industry.

Latitude Group – This UK based search marketing agency blog posts the gamut of internet marketing topics including Affiliate, Email, PPC, SEO, Social Media and Analytics. Company news and case studies can be found as well.
Level 343 Articles – Most of the posts on this SEO and content centric blog are written by Gabriella Sannino who offers her opinions on a mix of topics ranging from industry trends to social media.
Liberate Media Blog – This UK based agency blog with Andy Merchant, Tim Greenhalgh, Lloyd Gofton and Antony Mayfield covers emerging trends, industry observations, social media and digital PR topics.
Live Search Webmaster Center Blog – Official blog of the Live Search Webmaster Center team with just a little bit of a bias with SEOmoz and Search Engine Land as the only other blogs they link to.
LocalMN Blog – Paul Jahn writes about local search marketing from Minnesota.
Local SEO Guide – With Andrew Shotland it’s all about local internet marketing and he blogs it well.

Manhattan Marketing Maven – Danny Flamberg blogs about all aspects of marketing including marketing online.
Mannix Marketing Blog – This agency blog focuses mostly on SEO, web design & Internet marketing as well as agency news and involvement with industry events.
Marketer Insight – This is an agency blog from the team at WebSiteBiz covering “current thinking and strategies related to improving online marketing” with search, social media and analytics focused posts from Eric Dudley, Kyle Bumgardner and Tom Dressler.
Marketing Experiments Blog – Real-time data, insights, answers, and advice from Flint McGlaughlin’s team at MEC
Marketing Land – A true nod to social media, Danny Sullivan’s search marketing community resource on topics and discussions related to search and online marketing. This Digg style site based on the Pligg platform, allows readers to register and create profiles, submit, comment and vote on stories.
Marketing Pilgrim - Andy Beal’s super stupendous blog on search engine industry news.
Marketing Profs Daily Fix – With managing editor, Ann Handley, this group blog posts on all things marketing with participants ranging from Eric Ward to Stephan Spencer to BL Ochman.
Marketingsherpa Blog – The famous Marketing Sherpa site publishes this well written & cross referenced blog on a range of internet marketing topics from email to search engine optimization by reporters Natalie Myers, Sean Donahue and Adam T. Sutton.
MarketingVOX – Previously Marketing Wonk, this post I-Search publication founded by Tig Tillinghast.
Matt Cutts – Google’s famous engineer and search spam fighter dispels wisdom, insight and squashes SEO myths.
Media Buyer Planner – Online media publication from the same folks that bring you MarketingVox.
Mediadonis – Germany based Marcus Tandler writes about his search engine industry and often hilarious personal experiences – mostly in English but sometimes in German.
Mediatrust Blog – Peter Bordes, Trip Foster, Scott Parent and Christopher Smith combine to write this agency blog about everything from performance marketing to industry news to company news. The best part of the blog is the video series, “Relevantly Speaking”, which is nicely produced and informative.
MediaVision Blog – This is an agency blog with numerous contributors writing about online marketing and search engine industry news, observations and malarkey.
Microsoft Advertising Community Blogs – This is Microsoft”s official support blog for AdCenter advertisers.
Mihmorandum – David Mihm is a well known local search marketer and designer out of Portland that blogs about his involvement in the search marketing industry and offers opinions and observations of what small businesses should know about local SEO. This blog is well worth adding to your RSS reader.
Modern B2B Marketing – Staff from Marketo blogs about a range of BtoB marketing marketing topics.
MoreVisibility SEM Blog – The team at MoreVisibility cover industry news & events, online advertising, CPC, analytics and updates on the Search Engines.
MSN Sandbox – Where MSN posts beta applications for testing.
Multilingual Search – Andy Atkins Kruger and friends around the world blog about search engines and search marketing news happening outside North America.

Natural Search and Mobile SEO Blog – Get your mobile SEO on with Bryson Meunier from Resolution Media and his Mobile SEO blog.
Neoformix – Jeff Clark does some really interesting work with graphing and illustrating patterns in data. This whole topic presents some very interesting insights, especially if you study the social nature of how language, words (keyword phrases to all you SEOs) and document analysis can be used in social marketing.
NewspaperGrl – Janet Meiners writes about internet and affiliate marketing.

Occam’s Razor – Avinash Kaushik offers quantitative and qualitative insights into online marketing.
Official Google Webmaster Central Blog – Official blog from Google’s Webmasters.
Online Marketing Blog – Lee Odden and TopRank team members blog about search marketing, social media as well as interviews, reader polls, SEO blog reviews, marketing tips, guest posts from industry leaders and SEM conference coverage.
Original Signal – Transmitting Marketing – A little bit of everything from Peter van der Noord, Patrick Huisinga, Tako Steinz and Gert Goet.
Original Signal Transmitting SEO – Aggregation of the 15 most popular SEO blogs and web sites ranging from Search Engine Watch to Search Engine Land and TopRank’s Online Marketing Blog.
Outspoken Media Blog – New blog for a new consortium of SEOs (Rhea Drysdale, Rae Hoffmann, Lisa Barone) that have no problem saying or writing what’s on their minds. Still new, most posts are announcements or live blogging from SMX West but hopes should be high for a range of internet marketing topics .
Own Page One SEV Blog – Ann Arbor, Michigan based search marketing agency Pure Visibility runs the gamut of search marketing topics on this company blog ranging from PPC to local to SEO and even has a category just for Twitter.

Pandia – Internet searching blog from Per & Susanne Koch of Norway.
Performancing.com – Community site/blog about making money through blogging.
Phil Bradley’s Blog – Internet searching, web design & search engine developments for librarians.
Post-Click Marketing Blog -This is the official agency blog for ion interactive (doesn’t anyone capitalize anymore?) and covers very detailed information about landing pages, optimizing and converting.
Practical Blogging – Adsense, affiliate advertising & general blogging help from Robyn Tippins.
Proactive Report – Sally Falkow blogs about online PR and social media
ProBlogger Blog Tips – Darren Rowse helps bloggers add income to their blogs.
PushONline Marketing – Great blog from the UK doing the full social media thing: images, videos, MySpace and some nods to Twitter. Not without a dose of good humor, check out the videos, “Number One on the Google”, or even better, “Bitch Got Wide Feed”. Brilliant.


Ramblings About SEO – I was very suprised to see that Eric Enge’s blog, which covers a wide range of topics related to search engine optimization, was not on our list yet, but that’s fixed now.
Raven SEO Tools Blog – Jon Henshaw and Lee Smith-Bryan of Nashville based Sitening blog mostly about SEO tactics along with the ususal fare of search industry topics and commentary.
Read/WriteWeb – Next generation web technology from Richard MacManus.
Receptional – Added on November 2007, we’re happy to see this UK based blog re-added to BIGLIST. Dixon Jones and the team at UK internet marketing agency Receptional blog the gamut of web marketing topics including affiliate and search marketing, usability, analytics and social media.
Reel Video SEO and SEM – Need to know about optimizing video for search? This is the place to find tips, tactics and information on all things related to optimizing and marketing video online written by Mark Robertson.
ResourceShelf – Gary Price & Shirl Kennedy’s observations on news in the information & web industry.
ReveNews – Publisher Jim Kukral and friends blog about the affiliate marketing industry covering topics from ecommerce to analytics to blogging.
RKG Blog – Alan Rimm-Kaufman of the Rimm-Kaufman Group blogs about various online marketing news items and tips along with his own commentary.

Sazbean Blog – Sarah and Aaron Worsham post about a wide range of internet marketing topics including strategy, marketing, design, and technology in this well written blog that also includes a nice “Morning Edition” collection of links post.
Search Agents-The November winner for the best looking Search Marketing blog. Not only does it offer a clever theme, but content and usability to boot. There are more contributors listed than most SEM agencies have in their employ. Content is balanced between SEO and SEM followed by everybody’s friend, Social Media. The Search Agents is the official corporate blog of The Search Agency, an integrated online marketing firm headquartered in Santa Monica, CA.
Search Brains – Excellent “river of news” site on SEO offered by the good people at WebProNews.
SearchCap: Daily Search Engine News Recap – Search is completely covered by Danny Sullivan, Barry Schwartz, Chris Sherman and Bill Slawski.
Search Cowboys – Bas van den Beld has assembled an impressive crew of internet marketing experts to write for this online newspaper style blog with regular columns, tools, book reviews, video and events info emphasizing the search and internet marketing industry in Europe.
Search Engine Guide Blog – Group blog about search engine optimization.
Search Engine Journal – Excellent search engine news site by Loren Baker and friends.
Search Engine Land – Danny Sullivan group blog about search engines and the search marketing industry.
Search Engine Optimization Facts – Weekly SEO news from Axandra.
Search Engine Optimization Journal – With roots in old school direct marketing, Nick Stamoulis has been involved with internet marketing for over 10 years and writes specifically about SEO.
Search Engine People Blog – Based near Toronto Ontario, the SEP team blog about a wide range of search marketing topics with an emphasis on SEO, social media and opinion.
Search Engine Roundtable – Barry Schwartz aka RustyBrick and friends cover the search engine forums.
Search Engine Watch blog – Group blog let by Kevin Newcomb posting news from Search Engine Watch and around the web on search engines and marketing online.
Search Engines – Topix.net – Search engine news from all over the net in one place.
SearchQuant – Chris Zaharias writes about the paid search and search engine advertising industry.
Seer Interactive Blog – Wil Reynolds and his team from Seer Interactive blog the gamut of Internet marketing topics ranging from SEO and PPC to branding and social media. Many posts are in-depth and very useful.
SemAngel – Gary Angel, President and CTO of Semphonic, writes about all aspects of web analytics for search marketing. This is a great example of a thought leader and subject matter expert blog.
SEM Blog ineedhits – If you’ve been in the search marketing game for a while, you may remember ineedhits who now online marketing news, releases, industry trends and great DIY tips and advice.
SEM Geek – Besides contributing at SMG, Greg Meyers writes an awful lot about paid search marketing including specific PPC platforms, analytics and overall marketing on the internet.
SEO Book – Aaron Wall’s popular blog that also offers his SEO book for sale.
SEO Bull$#*t – Catches your attention doesn’t it?  If you’re not really into SEO, sarcastic humor or expletives, then this blog isn’t for you. Expect an ongoing rant about SEO topics from SEO smarties like theGypsy and Sebastian as well as a promise to “tread the fine line between personal expression and just being a %&#$  !@*&#%”.
SEO by the SEA – William Slawski provides Internet marketing & search engine optimization research & services.
SEO Chicks – Julie Joyce, Lisa Ditlefsen and Anita Chaperon are women, or as they prefer to be called, “chicks” who know SEO and PPC. They decided after a few beers during a London conference that it was time to get some female attitude into the SEO & SEM blogosphere and here they are with lots of great photos from the recent SMX conference.
SEO.com Blog – The team at SEO.com blog definitvely about search engine optimization from some pretty creative angles from “If your SEO skills were a song, what would it be?” to movie references like “Transformers of SEO” and Wall-e. There are also plenty of tips and how to’s.
SEO Copywriting – Let’s celebrate the launch of SEO and wordsmith guru Heather Lloyd-Martin’s snappy new blog about the magic of writing for users and search engines.
SEO Design Solutions Blog – You don’t see too many practical tips blogs these days and that’s why it’s nice to see Jeffrey Smith blogging all manner of tips on SEO from WordPress optimization to organic vs PPC.
SEOptimise PPC & SEO Blog – Patrick Altof blogs his observations on the major search engines as well as topics related to search engine optimization, social media and PPC.
SEO ROI Blog – Gabriel Goldenberg wears his opinions on his blog sleeve and that makes for some interesting and informative reading on all things SEO from keyword research to “greyhat SEO”.
SEO Scoop – Donna Fontenot, aka DazzlinDonna, discusses everything seo.
SEO Smarty – SEO Smarty, aka Ann Smarty, whips up a froth of SEO, viral and branding goodness.
SEO Theory – Michael Martinez focuses on search engine optimization theory.
seoTunes – Internet marketing pro, Matt Davies gives us a blog title that pretty much explains the content in a nutshell: SEO and Music.
seogadget- London based Richard Baxter’s Ubuntu, SEO and geek stuff blog with plenty of screen shots and how to posts.
SEOmoz – News, tips & highlights from the search marketing industry.
SEOptimize – Kevin Gibbons offers a well rounded blog about pay per click and natural search optimization.
SEOspace – Jody Nimetz of Enquiro thoughts on organic search engine marketing with a B2B twist
SEO Speedwagon – Intrapromote company blog about search engine optimization.
SEO Writer - David Leonhardt of the Happy Guy Marketing blogs tips for better SEO , social media, marketing and of course, a bit about Google.
Seth’s Blog – Seth Godin’s blog about marketing.
Shoemoney – Jeremy Shoemaker’s very popular blog about making money online.
Shoestring Branding – Mario Sanchez blogs about internet branding through blogging and social networking.
Shop.org Blog – Group Blog from Shop.org
SitePoint’s Search Engine Marketing Blog – company blog for SitePoint.
Single Grain Blog – This agency blog is written by Sujan Patel and Ross Hudgens on SEO, PPC, Design, Link Building and some social media.
Small Business SEM – Matt McGee offers insight about search engine marketing for the smaller businesses.
Sochable – Another new blog on social media. This one is from James Rucker covering the gamut of Digg, MySpace, YouTube, Reddit, Facebook and more.
Social Media Club – Official blog for Social Media Club written primarily by Chris Heuer and Kristie Wells for the social media community and those seeking to learn more about social media. Promotes sharing best practices, establishing ethics and standards, and media literacy.
Social Media Podcast and Blog – JD Lasica blogs about new media, social networks and computing.
Social Media Group – Maggie Fox blogs about everything from social media optimization to advertising.
Stay on Search – This update of the BIGLIST gives design recognition to Mark Thompson for his Stay on Search Blog. Besides offering a consistent post format with images and template, Mark blogs a lot of how-to and tips posts along with a much better than average effort at being truly useful. Great design plus great content = a blog worth subscribing to.
State of Search – What’s going on in the search and social media marketing space?  This new blog from Dutch internet marketer, Bas van den Beld of Search Cowboys fame, and friends promises to be a source for what’s happening in the world of search and social.  It also compliments a weekly radio show on WebmasterRadio.fm of the same name.
Stepforth SEO News Blog – Since 2003 the Stepforth blog has covered a range of search marketing industry news and sets a great standard for SEM blog writing. Kudos to Ross Dunn for a great job.
Straight North - Brad Shorr and Jeanne Dininni write this insightful company blog about search engine marketing topics, especially SEO.
Straightupsearch – OneUpWeb’s company blog for anyone in advertising, marketing and pr.

Tamar Search Blog – This isn’t the superwoman blogger Tamar you’re probably thinking of, it’s the Tamar Search Conversion Agency based in London and Capetown with blog topics ranging from search and social media marketing to usability and conversion analytics.
TechCrunch – Michael Arrington’s popular web 2.0 blog.
techipedia: anything tech. – Posts about internet marketing, seo, social networking & more from self-appointed tech geek, Tamar Weinberg
Techmeme – Gabe Rivera’s software agent that covers all the news in technology in one location.
The Acquisio Blog – Naoise Osborne writes this “Canadian Flavoured Marketing Soup” blog mostly on PPC but a little Foo makes it interesting.
The Agency Blog – The personal blog of Giovanni Gallucci.
The Future Buzz – Adam Singer of  TopRank Online Marketing blogs about blogging, social media and internet marketing.
The Internet Marketing Driver – Glenn Gabe covers the gamut of internet marketing topics in this blog and makes up for infrequent posting by going deep on a lot of posts with detialed how to’s and insights into tools, SEO and media.
The Jungle Map – Charlotte, NC based Hippo Internet Marketing guy Corey Creed writes this agency blog with a fun design about SEO, PPC and business in Charlotte.
The Search Insider – Not to be confused with MediaPost’s “Search Insider”, this blog from Wpromote’s Mike Mothner provides insight into pay per click and the business of search marketing.
The Social Media Marketing Blog – Scott Monty’s perspectives on B2B & social media.
THINKing – With trends toward media creation, optimization and promotion the thoughts that Harry Hoover, Mark Harrison and Brant Waldeck publish about advertising, creativity, marketing & PR become very relevant for the next generation of search marketing.
Think Traffic – This blog by internet entreprenuer Corbett Barr  makes some serious promises: “…teach you the techniques, tools and knowledge you need to build real, sustainable web traffic without a big budget.”  Sounds pretty good to me. Corbett relates his experiences with past projects and growing an audience for Think Traffic to the benefit of readers.  This very new blog offers practical tips and is well designed enough to get our top listing for this week’s review.
Three Minds on Digital Marketing – Two heads are better than one and in this case, three is better yet. The  folks at Organic blog about digital marketing topics and according to the tag cloud, “exceptional experiences” are the emphasis along with design, social web, user experience and marketing strategy.
Traffick – Andrew Goodman writes one of the oldest blogs on search marketing.

Understanding Google Maps & Yahoo Local Search – The title of this blog by Mike Blumenthal says it all.
Unofficial Google Analytics Blog – ROI Revolution’s take on Google Analytics.
Unofficial SEO Blog – Navneet Kaushal posts news about the SEO industry.

Vertical Leap Blog – This UK agency blog  covers practical search marketing tips, insights specific to UK search engines and industry news. Comments are turned off, which is a disappointment.
Vertical Measures Blog – This Phoenix, AZ agency blog focuses on SEO, link building, agency events and industry observations, Posts are written mostly by Social Media Architect, Kaila Strong.
VIZION Blog – Search Engine Watch columnist Mark Jackson and his team at VIZION blog about a wide range of SEO topics, worth subscribing to for sure.
Volusion’s eCommerce Blog – Articles and resources to boost your online business.

Web Analytics World – Manoj Jasra from Enquiro shares his wisdom and observations about analytics and search marketing.
Web Ink Now – David Meerman Scott helps innovative marketers use digital information effectively.
WebmasterWorld – News and discussions for the Web professional.
Web Metrics Guru – Marshall Sponder of IBM writes about web analytics and the search marketing industry.
Website Magazine Blog – A group blog from the publishers of Website Magazine which covers the search engine industry as well as general topics related to online marketing.
Web Strategy by Jeremiah – Jeremiah Owyang provides web tools to help connect with customers.
We Build Pages Blog – As the search marketing industry has evolved, so has We Build Pages with a new blog  that includes posts from WBP staff, CEO Jim Boykin and the excellent writing style of Lisa Barone.
What’s Next – BL Ochman’s blog about marketing online and life in NYC.

Yahoo! Search blog – Official blog about the Yahoo search engine.
Yahoo! Search Marketing blog – Official blog for Yahoo Search Marketing.
Yodel Anecdotal – Yahoo! company blog.

There is no way to get on this list by “submitting” or requesting. I must notice your blog, read it and like it. It’s totally subjective and not an attempt to be a comprehensive resource, but one the we’ve found to be useful at TopRank.

Did your SEO or SEM blog make the cut? Share the good news with your readers using the badge and link below or choose one from the badges page:

http://www.toprankblog.com/search-marketing-blogs/

How to Build Personal & Corporate Brand Thought Leadership Through Social Content

Building personal brand online is easier than ever. It’s also underrated and misunderstood by many companies trying make sense of where personal and brand social media engagement fit in the marketing and communications mix.For myself, blogging, speaking and becoming an author have been less about becoming a “brandividual” than to serve as a proxy to the consulting that TopRank Online Marketing offers.  This approach has served us well, resulting in creating awareness internationally and keeping customer acquisition costs extremely low.Alternatively, many companies focus solely on brand promotion without any real people behind those social media interactions.  This generic brand approach often finds social content efforts lacking. Engagement tends to be low, attention spent by the community superficial and the momentum of community growth is elusive.What’s the solution?  Companies that realize there are amazing stories to be told by internal brand advocates and that scalable social media is more meaningful when there are real people behind it are investing resources into supporting a digital presence for key executives, subject matter experts and even sales or customer service staff. In order for everyone to win in this scenario, there are two essential considerations:Which of your personal goals can be facilitated by an enhanced online and social media presence?How can your online thought leadership advance the corporate brand?When a company has a clear vision about what role social media and content will play in providing value and growing the business, then incorporating a combined personal and brand focused social content effort will help scale the social brand presence, Rather than being seen as mechanical, social interactions combine individual personalities with a common brand narrative resulting in a more meaningful online presence. This presence benefits individuals by creating more awareness of their thought leadership, which in turn reflects positively on the overall brand.I know from experience there can be some uncertainty and even a little fear of “going social” for many executives. Drawing from my own experience and from many years of consulting with companies, here are some basic steps to get started:1. Decide: What do you stand for? – What is your unique selling proposition? How do you want to be known in the context of your core values and your expertise within the company?2. Discover who you’re trying to connect with and how you can help them.  Who can benefit from your knowledge and expertise? In what situations? What are their preferences for information discovery, consumption and action with social content?3. Develop a social content plan  - Reconcile your personal value and USP (unique selling proposition) with the information needs of those you’re trying to reach. Distill the message of your own thought leadership value into statements. What are the key topics, phrases and words that best support your message? Use those concepts to support your social content plan.4. Pick a channel and commit – Find an online home or hub for your content, whether it’s a blog, podcast or video channel. Pick spokes that will serve as channels of distribution. Commit to spending a small, but consistent amount of time growing your networks by sharing, engaging and being useful to your community.5. Schedule participation – “No time” is the number one objection to social media participation and the simplest way to become more efficient is through planning. Networking, content creation and engagement should be scheduled in your daily plan of activities.For example, spend 15 minutes daily finding useful resources to share and schedule that sharing to publish throughout the day. Find an hour or two, once or twice a week to create content.  Take 5-10 minutes mid-day to review social channels, answer comments and interact on your social channels.  Making social engagement and content party of your routine will ensure consistency. More time practicing these skills will also make you more efficient.6. Borrow to build – Seek others that already “have” the thought leadership that you seek in specific areas. Find ways to interact with them through social channels, commenting and co-creation of content. Find ways to create value that existing thought leaders want. These interactions can lead to connections that result in collaboration, cross posting of content and by proxy, increased thought leadership for yourself and your brand.7. Leverage software – Efficiency is key for time and resource starved executives, so tools are essential. In particular, tools for:Monitoring social news and communities – trackur, sproutsocialCuration – scoop.it, storifySocial engagement – hootsuiteSocial publishing  - tumblr, wordpressI’ve always been a fan of using a hub and spoke model for implementing this kind of approach with a blog as the hub. It doesn’t have to be your own blog either. It can be as a contributor to the corporate blog or another community blog. You don’t need numerous spokes to begin with either. I started with blogging and LinkedIn in 2003. Then I added other social networks, public speaking and more industry involvement over the next 8 years.If just a handful of executives or public facing figures for a company become savvy about social content and building simultaneous individual and corporate brand thought leadership, the effect on scaling the company’s meaningful social presence can be substantial.So what’s holding you back? What’s stopping you from taking a leadership position with your brand’s social media approach and activating your internal thought leadership?

Facebook Guide To Effective Wall Posts

Thursday, 31 January 2013

37 SEO Updates You Should Know From 2012

2013 is here and 2012 is gone, but that doesn’t mean we aren’t still feeling the effects of Google’s updates in 2012. From Panda refreshes to Penguin updates, many different changes happened last year. Read on to learn about the 37 updates you should know about from 2012.Update 1: December 21, 2012. Panda #23: A “refresh,” as Google titled this update, where 1.3% of English queries are affected.Update 2: December 4th, 2012. Knowledge graph broadened: Google’s queries now include Spanish, French, German, Portuguese, Japanese, Russian, and Italian with elevated competence and understanding.Update 3: November 21st, 2012. A data-only update affecting less than 1% of queries .Update 4: November 5th, 2012. Panda #21: 1.1% of English queries felt the kick of this update.Update 5: October 9th, 2012. Page layout adjusted to avoid unwanted ads by the user.Update 6: October 5th, 2012. Third penguin update affecting 0.3% of English queries.Update 7: October 4th, 2012. 65 updates for August/September which included how page quality is assessed to expansion of the knowledge graph and 7-result SERPs.Update 8: September 27th, 2012. Update of Google’s Exact Match Domain  to rid of “low-quality” EMDs, affecting 0.6% of queries.Update 9: September 27th, 2012. Panda update #20 where fairly major updates to the algorithm and data as well were made.Update 10: September 18th, 2012. Panda update only affecting data and less than 0.7% of queries.Update 11: August 20th, 2012. Minor Panda update where less than 1% of queries were affected.Update 12: August 14th, 2012. Traditional 10 listings per page reduced to 7 while making it easier for a given domain to command the page.Update 13: August 10th, 2012. Digital Millennium Copyright Act disciplines in place for sites repeatedly violating copyrights.Update 14: August 10th, 2012. 86 Changes to search quality for the months of June/July including changes to data, algorithm, clustering, and credible sources.Update 15: July 24th, 2012. A panda update where less than 1% of queries were affectedUpdate 16: July 19th, 2012. Google says to not worry about prior link warnings, as they will not cause serious harm.Update 17: June 25th, 2012. Panda update only affecting data, the algorithm was left alone.Update 18: June 8th, 2012. Panda update affecting less than 1% of queries, just another “refresh.Update19: June 7th, 2012. May brings 39 updates of search highlights, from improving Penguin to improving Google News.Update20: May 25th, 2012. Minor refresh to the Penguin algorithm, in turn affecting just one-tenth of a percent of queries.Update 21: May 16th, 2012. Smarter Search. Google’s Knowledge Graph allows the user to find what they are looking for in detail, not just a broad sense.Update 22: May 4th, 2012. April showers bring in 52 updates, highlighting a larger “base” index and pagination improvement.Update 23: April 27th, 2012. Minor Panda update hardly affecting any sitesUpdate 24: April 24th, 2012. Webspam dealt with, Google took action on keywords being packed into pages to help rid of over-optimization.Update 25: April 19th, 2012. Standard Panda update with minor changes, causing hardly any impact.Update 26: April 16th, 2012. Domain bug squashed, which was causing domains to be shuffled without legitimate cause.Update 27: April 3rd, 2012. March madness reels in 50 changes, from anchor text to improving navigation and image search.Update 28: March 23rd, 2012. Another Panda update, affecting about 1.6% of queries.Update 29: March 12th, 2012. Improvement to Google Video, search quality tactics were implemented with this update.Update 30: February 27th, 2012. Panda update making minor changes to how local search and evaluating links are done.Update 31: February 27th, 2012. 40 changes to improve search quality, including a step up in the image search category and maintaining freshness on its site.Update 32: February 27th, 2012. Venice. A local update aiming to make organic results localized and update local search data.Update 33: February 3rd, 2012. 17 search quality improvements to upgrade efficiency and a more aggressive input of Panda.Update 34: January 19th, 2012. Avoiding annoying ads, Google weakened sites containing too much ad space in opposition to credible content.Update 35: January 18th, 2012. Minor Panda update that did not affect the algorithm.Update 36: January 10th, 2012. A more personalized search, Google aimed to use social data to personalize the users search.Update 37: January 5th, 2012. Google implemented 30 updates ranging from image search quality to relative query improvements.

Social Discovery Services Helping To Build Traffic & Links

Analytics Matched Search Queries Vs. AdWords Keyword Details Report

A question recently came across my desk regarding the use of the Matched Search Queries Report in Analytics when compared to the Keyword Details Report in AdWords.

The inquirer was interested in the benefits or drawbacks to both reports, also asking if they were interchangeable. I figured this was a great question to answer in the Search & Analytics field, so I’ll do my best to define and give my opinion regarding the pros, cons and interchangeability of these two complex reports.

First, we need to understand what each report provides data-wise. Let’s take a look at the basic data available for each one.

Matched Search Queries Report
This report offers insights into the keywords searched for that lead to paid advertising conversions. This report only includes AdWords data. Its standard information, without altering and creating custom reports based on this report, includes the following:

Visits
Pages per Visit
Average Visit Duration
% New Visits
Bounce Rate
Goal Completions
Revenue
The e-commerce tab of the report offers additional data:

Transactions
Average Value
E-commerce Conversion Rate
Per Visit Value
With this data, I can apply advanced filters, or custom filters, to single out a variety of segments of traffic. I can also look at search query versus landing page or exit page data using the secondary dimension feature. This data is much easier to manipulate.

With the matched search query report, we also have the option of looking at the data by match type. Knowing what types of keywords lead to the most revenue can help you make decisions about how you bid on keywords, as well as what types of keywords are worth the impressions as you build up to creating conversions.

I found it very interesting that in the data sample I looked at, Exact match keywords created more visits and more conversions, but less revenue overall. Broad match keywords created nearly double the revenue, with half the transactions. Phrase match keywords had the fewest visits and conversions, along with the lowest per-visit value.



Pros & Cons For Matched Search Queries Report
Below is the list of pros and cons for the Matched Search Queries Report.

Pros

Shows data by match type
Can apply Advanced Segments to this data easily, which is helpful if you’ve built custom segments by demographic or geographic location
Can compare PPC performance against organic performance, overall performance, or just specific segments of traffic fairly easily
Easily see e-commerce data applied to each keyword, and to each match type
View keyword data by landing page
Cons

If you work in Excel to manipulate data, you can’t get all the data out in one dump; you’ll need to dump multiple reports and marry them together in a spreadsheet
You can’t easily see AdGroup level data here; however,  you can get it by using a secondary dimension, then export to Excel, then sort and filter to find what I need, but it’s a bit “clunky”
AdWords Keyword Details Report
First, if you’re a beginner, you might not know where to find this information. It’s not something that is front and center, glaring you in the face. I think it should be, but Google doesn’t right now. You’ll find the keyword detail report here:



You can look at this for all campaigns, a single campaign, or a single AdGroup within a campaign. When you’re diagnosing issues with keywords, and landing page issues, this report, in its most drilled-down format, can be very helpful. You can add 24 different data points to this report. I’m not going to list all 24 here, but what this report doesn’t show is going to be pretty apparent in the “cons” section below

I’m a big fan of the data in the Keyword Details report. It’s much more reliable and realistic than just managing PPCs based on the keywords you’re bidding on. In my opinion, PPC managers should spend a great deal of time deep into this data. The keyword you’ve bid on tells only half the story. Because of the great variety of match types, what your ads actually show up for holds much more weight than what you’re bidding on.

I also like the ability to add up to 24 different data points to one report and then have the ability to dump this all out into an Excel spreadsheet. This is much faster than dumping 3 reports and copying and pasting them together as we do in the Match Search Queries report.

Pros & Cons For AdWords Keyword Details Report
Here are the pros and cons to the Keyword Details Report from my point of view. If you have other pros and cons, please feel free to share with the group in the comments section below!

Pros

You can find the Keywords that trigger your Product Listing Ads with this report. If you’re running these with a hookup to the Google Merchant Center, you know how difficult that data is to find. Just filter the report for all campaigns down to your Product Listing Ads AdGroup or Campaign.
You can add up to 24 columns of data to this report and export it all to Excel.  This makes the data much easier to manipulate much more quickly.
You’re given the keyword that you’ve bid on, with match type, that generated the actual keyword the searcher queried.
I can see if I have AdGroups or campaigns that are competing for the same term. If I sort the actual query by a single phrase – “Red Widgets,” I can see how many different AdGroups contain keywords I’m bidding on that generate that phrase.
I can see much more granular AdGroup data here. While AdGroup data is available via a secondary dimension in Analytics, it requires sorting, etc. to get there.
Cons

Even though you’re able to add 24 different data points to this report, you’re not given the site-specific data in the AdWords report. There’s no bounce rate, average time on site, average page views, etc., available when you’re working solely in AdWords.
There is no revenue data here. This seems like something that should be there, but it’s not available. I can see the cost, and the number of conversions, and the cost per conversion; but, I cannot see the revenue or the revenue per conversion. Cost per conversion is a figure that needs to be compared to revenue; you’ll have to do this in Excel or build a custom analytics report if you need this data (and you should).
It’s very hard to apply demographic or geographic filters to any data in AdWords. This is much easier in Analytics using Advanced Custom Filters.
Reports Are Not Interchangeable
While I think these reports are both very valuable, they are not interchangeable. Each offers insights that make them both important. I think if there were a way to dump the data from both reports into one Excel sheet, having all the queries match up – it would be an extremely powerful tool. Right now, I cannot find anyone who has done this any other way than manual entry. If you know of one, I’d be very excited to see it and to share it with the group.

What Is PPC, CPC & Paid Search Marketing?

Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.

Some people also refer to paid search as SEM, through here at Search Engine Land, we consider SEM (search engine marketing) to be an umbrella term that encompasses both paid search and SEO (search engine optimization).

Advice For Newbies

New to paid search ads? Don’t worry! Search Engine Land has the perfect series for you: PPC Academy. This special column began in 2010 and provides a different installment each week to bring you up to speed on paid search.

Another starting place is Google’s “Insider’s Guide To AdWords,” which you’ll find here in PDF format. AdWords is by many measures the most popular paid search platform used by search marketers, so the guide offers a useful introduction.

Of course, there’s much more to paid search than what’s covered in Google’s guide. You might consider some of the many print books out there with advice. Here’s our review of some newer books: A Roundup Of Best Search Advertising Books.

Advice At Search Engine Land

Here at Search Engine Land, we provide paid search advertising information and news in a variety of ways:

How To: Paid Search is our section that is devoted to practical tips and tactics about paid search ads.

Paid Search is Search Engine Land’s column that covers different paid search topics every week.

More Search Engine Land Columns – Beyond our Paid Search column, Search Engine Land also has these columns that cover paid search topics:

Brand Aid
Conversion Science
In House
In The Trenches
Industrial Strength
Locals Only
Small Is Beautiful
Strictly Business
Video Search
Search Ads Library Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of paid search. We also have subcategories, including:

Search Ads: Behavioral Targeting
Search Ads: Contextual
Search Ads: Domaining
Search Ads: General
Search Ads: Mobile Search
Search Ads: Pay Per Call
Search Ads: Video
In addition to covering paid search generally, Search Engine Land also has paid search areas specifically for each of the major search engines:

Google: AdWords
Microsoft: adCenter
Yahoo: Search Ads
Remember, those with Search Engine Land memberships also have access to a wide-range of video content about paid search recorded at our SMX: Search Marketing Expo conferences. Our Search Marketing Now webinar site also has PPC / Paid Search presentations available on demand, to anyone, for free.

Continuing Advice & News

There are a number of blogs and forums that focus heavily on SEO topics, including: aimClear, bg Theory, Bruce Clay Blog, ClickEquations, Efficient Frontier Insights, PPC Blog, PPC Hero, Search Engine Guide, Search Engine Journal, Search Engine Land, Search Engine Watch, Traffick, WebProNews and WebmasterWorld.

Looking for an easy-to-scan compilation of paid search news? Check out Alltop. For compilations of the best articles on paid search in a given year, visit The Semmys. At Search Engine Roundtable, you’ll discover a regular compilation of important discussions happening on a variety of search marketing forums.

Don’t forget to get our free SearchCap newsletter! SearchCap has a recap of all the day’s paid search news from sources all over the web, as well as the day’s news from Search Engine Land and from Search Engine Land’s related social news site, Sphinn.